Monday, 26 September 2011

Inappropriate Font Useage

After recieving this menu through my front door last night, I took one look at it and nearly threw it in the bin. I'm not quite sure what style whoever designed this menu was going for, however I find it hard to read and not very attractive to look at. I find the header font inappropriate for use in a menu as it looks messy & informal and the colour scheme isn't very appealing either.
I think the restaurant chose this font as it appears quite casual- perhaps to fit in with the idea of a take away being effortless for the customer ?
The font gives me the impression that quality is not a main priority in this menu and this approach could be reflected in the food that is served.
However it does not communicate as effectively as perhaps a more simple font would.



A more appropriate header font for use in a menu could be any of these examples:




Special Offers

Special Offers

Special Offers
- these examples appear more formal and legiable for use on a menu.
They are more simplified and do not have as much character as the previous font.
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1 comment:

  1. elizabeth27 September 2011 at 09:17

    While your comments are valid, I want to know why the type in the original menu doesn't COMMUNICATE appropriately for this use specifically, not just that it's illegible (which it is). What does the choice of font communicate to you, the viewer, and how can you change it to make it communicate more effectively? This is about meaning, audience and communication, not simply aesthetics.

    For instance, what kind of feeling does the sloppy original type give you? Why do you think the restaurant chose it? And how have you improved on this in your new version? What does it say about the food, the restaurant itself and the kind of person they're trying to attract? and in turn, what does your new design say?

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